Every website should have a blog section. Don’t worry, I’m not asking you to become a blogger, content creator or writer. However, there are some very real reasons why your website needs a blog section.
Whether your business is a services-based website or an e-commerce website, I’m going to explain why your website needs a blog.
But first of all, what is a blog?
According to HubSpot, the origins of blogging date way back to around 1994. Historically they were informal personal sites used as an online diary of sorts. Roll forward 27 years, and you’ll see that almost all websites have a blog section attached to them. Whether they are selling you cosmetics, cars, are a life coach, virtual assistant, or a local community group, one thing they all have in common is that they all have blogs. And there are a few good reasons why. So let’s explore why your website needs a blog and how you can get started with creating your blog today.
5 reasons why your website Needs a blog in 2021.
Blogging drives traffic to your website
Blogging on specific topics related to your business is a way of reaching new customers and creating leads through the topics you blog about. Here’s an example:
If you’re a hypnotherapist and your business is all about hypnotherapy and selling hypnotherapy sessions, you can write blog posts related to hypnotherapy. Posts that inform and educate potential customers who are searching for information related to hypnotherapy. You can write content related to specific conditions that hypnotherapy can help people to manage and treat.
In other words, blogging is a way of creating content that will convert to leads, and those leads are your potential customers. By creating content that drives users to your website, you can use your blogs as a way of convincing visitors that you know what you are doing and that the service you’re offering can help them.
Blogging gives an insight into your business in an informal way
Blogging humanises your business. It is a way of creating content that gives your customers an insight into the business from an informal perspective. Blogs can be more relaxed and relatable than press releases and other formal marketing pieces for your business. This informality builds trust in your community and your brand and allows them to feel like they know the person behind the brand.
In a similar way to how people use social media, consider writing blog content instead. At the end of the day, your website is an owned business asset. You want people to come to your website to see all the various products/services you have available for them. Blogs can help you do this.
Blog content can be repurposed!
No. 2 leads us nicely on to No. 3: Blogging is a way of creating content that you can repurpose across many different platforms. Creating blog posts allows you to have one master piece of content that you can crop, cut, edit, repurpose and reuse on social media, to drive customers to your website as leads and potential sales/customers. Which is the ultimate goal anyway, right?
4. Google likes regular content!
Yes, I’m an SEO nerd, and for me, a lot of it comes back to making the Google ‘gods’ happy! Why is that important?
Simply put, if your website can tick all the Google user experience (UX) boxes, they will rank your site above your competitors and increase your chances of people clicking through to your site.
What I’m really talking about here is SEO – Search Engine Optimisation. The number ONE reason why your website needs a blog is that writing blog posts for your website is good for your SEO (and makes Google happy). By publishing regular blog posts, the Google spiders (call me, I’ll explain it) will know when to come and crawl your website to search for new fresh content that they can then offer up to users on Google.
In short: Regular content + user value = Better SEO ranking for your website on Google.
5. Blogging is good for Link Building
This is also important for SEO and improving your website’s ranking in the Google Search algorithm. Every website has some credibility. If you are an authority on a specific topic, and you create valuable content for users, and you link to other website’s with a good reputation, it tells Google that you are an authority on your specific topic. They will rank your website higher in search accordingly.
6. Blog content is Evergreen content
When you write a blog post, there is potential for that piece of content to drive traffic to your site for years to come. Social media content has a relatively short shelf-life. Blogs, and website content, have the potential to drive traffic to your search via organic search results forever.
I still get residual traffic to my website from blog posts I have forgotten I even wrote. But they are still there, working for me, even if I have forgotten about them or neglected to share them on social media. And you can even update old blog posts to be more relevant if certain things within your industry change without creating brand new content.
7. Sharing helpful information establishes you as an expert in your field.
Your blog posts, offering knowledge, insight and useful information related to your niche, will work to establish you as an authority on your chosen topic. Creating informative, useful and relevant content, and sharing this information with users, allows them to have insight into how knowledgeable you are in your industry.
And not only your customers and consumers, but also, don’t forget, the Google ‘gods’! And for every useful piece of content created and then shared on social media, you are endorsed as an expert in your chosen subject matter.
As someone who has been blogging for over 6 years, I can offer you expert knowledge and training in setting up a blog for your business; I can work with you to create a content plan for your website. I offer SEO training that can help you to understand how to optimise your blog posts for SEO.
Get in touch today and I can help you to understand why your website needs a blog in 2021 and how to set one up.